Green Restaurants: A Taste of Summer
The Positive Plate was a program developed by Ecofficiency, a non-profit organization that works to inspire ethical consumer responsibility. The Positive Plate program provided green certifications to restaurants by evaluating sustainability practices in five categories: Product sourcing, energy and water efficiency, recycling and waste reduction, employee training/ development and community engagement. The goal of the program was to inspire a comprehensive and verifiable movement towards sustainable food production, service and consumption in Southern California.
Hired to manage all the messaging and marketing of the annual showcase event A Taste of Summer. The project goals were to increase event attendance, develop local community interest and to entice restaurants to become part of the program. The event had record attendance and became highly successful, being named the event of the week in San Diego Magazine.
A Taste of Summer showcased restaurants within the San Diego area that are on the list of San Diego’s green restaurants being certified through the program. With sustainability as the evening’s theme, all dishes were made using local, organic, and seasonal ingredients. In addition to the many culinary delights served throughout the evening, attendees enjoyed organic wine and craft beer, while listening to live music, and learning about a variety of organizations and businesses passionate about sustainability